Search engines like Google want to deliver content to users with things they want to see.
The good thing is that most people want to see a video rather than read long-winded text posts.
Marketers are including video as a part of their campaign experience and seeing over 95% of video content converting the same or better than non-video content.
Yes, that’s right – you can combine your SEO and video strategy to supercharge your marketing campaign.
Catch viewers along the way as you optimize your videos to rank in the SERPs.
To show you how much potential your video content has to rank well, we analyzed 15 queries to see when videos would appear in the SERPs and how many opportunities there were for them to rank.
If you’re curious to see the results, let’s look at the importance of video content for your marketing strategy.
Why Video is Used In Marketing
Video is used in marketing to find and target your audience.
You’re not only delivering information to your audience, but you’re engaging their emotions, sparking dialogue.
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Video content is dominating on all social media platforms.
So much so that our now pandemic-boosted media intake is around 19 hours a week.
A graph showing average hours of online videos watched per week.
Knowing this information, don’t make the mistake of thinking you can skip out on the video content bandwagon.
It’s time you get on it!
Businesses of all sizes are benefiting from video content.
According to a Renderforest survey, 78% of businesses agree that video increased their traffic.
This makes sense as to why your website and social media platforms are the best places to promote your brand because they are the top video distribution channels.